Stay Tuned for Upcoming Details on VLA ’23 !


VLA Annual Meeting banner

large wooden lodge with Alice's Table over entrance

The Vermont Lodging Association presented its second annual meeting and conference for members and friends to be held mid-day Monday, Nov. 14 through breakfast, Wednesday Nov. 16 at the beautiful Jay Peak Resort.

MONDAY, November 14
3:00-6:00 p.m. Attendee Registration
3:45-4:45 p.m. VLA Annual Meeting
(open to all members)
6:00-7:00 p.m. Welcome Reception
TUESDAY, November 15
7:30-9:15 a.m. Breakfast & Registration
9:15 a.m. Welcome Address by Mike Pieciak State Treasurer
9:45-10:30 a.m. “Exploring and Improving the Guest Journey” with Sean Rolsen of ThinkReservations
 10:45-11:45 a.m. “Vermont and Our Workforce Challenges” An interactive discussion with state decision-makers Sarah Buxton, State Director of Workforce Development, Department of Labor; and Pat Moulton, executive director of Vermont State College’s  workforce development division.
12:15-1:15 p.m. “Promoting Vermont as a Tourism Destination”
Commissioner Heather Pelham will provide an update on the activities, programs, and upcoming priorities of the Vermont Dept. of Tourism and Marketing
 1:30-2:15 p.m. “Is Google Hijacking Your Website SEO?”
  Are you still stuck in the old SEO world of marketing? This enlightening session will feature Acorn Marketing‘s case study results that show where you need to concentrate your marketing dollars; and why, and how, to prove it.
2:30-3:15 p.m. “Tools to Help Face Today’s Challenges” with Performance Foodservice
 Info about market trends, strategic recipe building, and product-costing. Come with questions and examples from your own experience as we take a bite out of F&B operations.
3:30-4:15 p.m. “How to Sell Your Lodging Property” with Tim Piper of Hearthside Group. This presentation is designed to give you practical knowledge to maximize the return of your hard-earned investment.
5:30-6:30 p.m. Cocktail Reception
6:30 p.m. Dinner Banquet
WEDNESDAY, November 16
7:30-9 a.m. Breakfast Buffet & Check-out


Gold Event Sponsors

     Vermont Department of Tourism & Marketing

Silver Event Sponsors


logo for Performance Foodservice 

logo for ThinkReservations


Bronze Event Sponsors






Tabletop Sponsors

Elizabeth Campbell Photography
Hearthside Group

Event Sponsorship opportunities still available.
Contact Margot Page, VLA Administrator at