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Register HERE for meals/events

To book rooms at Jay:

Jay Peak Resort is offering VLA members a special industry room rate on a first-come, first-served basis, so plan a well-deserved getaway and spend the night(s)! A Standard King Room at Jay Peak Resort is $95 per night plus resort fee and tax; a Studio Suite is $115 plus resort fee and tax. Call soon to reserve your room at 1-800-451-4449. Be sure to mention the special VLA Annual Meeting Rate (“Group #995800“) when you book!

large wooden lodge with Alice's Table over entrance

The Vermont Lodging Association is proud to present its second annual meeting and conference for members and friends to be held mid-day Monday, Nov. 14 through breakfast, Wednesday Nov. 16 at the beautiful Jay Peak Resort. We’re putting together a fun and informative program that includes:

MONDAY, November 14

Check-in to Jay Peak

Afternoon VLA Annual Meeting (open to all members)

Evening Welcome Reception

TUESDAY, November 15

Breakfast & Registration

Morning Guest Speaker: Marilou Halverson, AHLA

Morning Workforce Panel: “Vermont’s Efforts to Address Workforce Shortages” with Sarah Buxton, Dir. of Labor; Jay Ramsey, Dir. of Workforce Development; Pat Moulton, executive director of Vermont State College’s newly created workforce development division

Lunch Presentation: Vermont Tourism Update with Commissioner Heather Pelham of Vermont Dept. of Tourism and Marketing

Afternoon Seminars

“Is Google Hijacking Your Website SEO?” This enlightening session will feature Acorn Marketings case study results that show where you need to concentrate your marketing dollars; and why, and how, to prove it.

“Food & Beverage Trends Update” with Performance Foodservice

“How to Sell Your Lodging Property” with Tim Piper of Hearthside Group. This presentation is designed to give you practical knowledge to maximize the return of your hard-earned investment.

Evening Reception & Banquet

WEDNESDAY, November 16

Breakfast Buffet & Check-out

Stay tuned for more programming details!


VLA ’22 Event Sponsors


Gold Event Sponsors

Silver Event Sponsors

 logo for Performance Foodservice  logo for ThinkReservations


Bronze Event Sponsors


Tabletop Sponsors

Elizabeth Campbell Photography
Hearthside Group
Pabian Law

Event Sponsorship opportunities still available.
Contact Margot Page, VLA Administrator at info@lodgingvt.com