Benefits of Joining the Vermont Lodging Association

Ready to join now? Complete our Membership application or Allied Membership application.

Membership Benefits

The Vermont Lodging Association is the only statewide non-profit organization dedicated solely to Vermont’s licensed lodging industry. Join our community — a community, whose sole purpose is to help your Vermont lodging property succeed through advocacy, education, and a little camaraderie along the way.


  • The power of many: VLA  gives a legislative voice to Vermont lodging operators. We’ve all experienced that cumbersome regulation or unreasonable proposed law that directly impacts our businesses. If you have single-handedly attempted to take on Montpelier or Washington, you know how exhausting it can be. VLA can help amplify your voice along with hundreds of others in your same boat. We work to effect the changes that matters to your business.
  • Professional advocacy: VLA  is committed to retaining a well-connected lobbying firm to advocate on behalf of our members on regulatory and other legislative issues that matter to our industry: issues that impact you directly. Learn more about what our lobbying firm Downs Rachlin Martin (DRM) has accomplished for you.
  • Provide testimony at the State House on issues like mandated sick pay, short term rental regulations, Covid relief funding, and other critical issues that impact your business.
  • Build our alliance with the Vermont Chamber of Commerce lobbying team to coordinate messaging and to get the word out on legislative issues that negatively impact your Vermont lodging property.
  • A voice in the media:  VLA serves as the spokesperson for the Vermont Lodging Industry ensuring that our issues are represented in the media.


  • Benefit from continuing education programs relevant to the industry.
  • Member-to-Member Zoom events that provide a venue for sharing knowledge and concerns unique to our industry.
  • Legacy VIBBA offerings targeted to small properties under 50 rooms:


VLA’s growing membership across multiple property types provides you with opportunities for networking, shared industry experiences, and friendship. Join in on our online and in-person events.

    • The Vermont Lodging Association holds an annual meeting in connection with the Vermont Tourism Summit. The 2022 event is scheduled for Nov. 14-16 at Jay Peak. Stay tuned for more details!
    • Member-to-Member Zoom events.
    • Long Term, VLA is working to promote career opportunities within the industry.


  • All VLA member properties have the opportunity to list their property on the VLA website. Member properties are searchable by amenities and geographic location. Showcase your property with a feature photo on your own web page and add in seasonal specials.  Click here for instructions for updating your member listing.
  • Long Term, VLA is working to provide members with tools to enrich their marketing platforms.

Trade Alliances

  • VLA  is networking on your behalf:
    • by attending national and state association conferences
    • by VLA board members sitting on the boards of Chambers of Commerces and other relevant associations at the national, state, and local levels.
  • VLA is working on your behalf to build relationships with other trade associations, industries, and organizations that benefit lodging and tourism to include:
    • American Hotel & Lodging Association
    • Vermont Chamber of Commerce
    • Vermont Convention Bureau
    • New England Inns & Resorts
    • Association of Lodging Professionals
    • Vermont Department of Tourism
    • Efficiency Vermont
  • Stay tuned. VLA is finalizing an official AHLA relationship which will result in funding, resources, and discount programs.


Feel free to contact any of the board members or email
We will be glad to talk to you about Vermont’s only organization dedicated to the Vermont lodging industry.

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